The client
Harold Ocampo is a lawyer in Cali, Colombia, who provides preventive legal advice under the NovaDiligencia brand: he verifies the property, the parties and the contract before his clients sign or hand over money in a real estate deal.
The challenge
He needed a digital presence that conveyed trust and seriousness, explained complex legal services in plain language and turned visits into consultation requests.
The solution
- Visual identity: horizontal logo and symbol, with variants for light, dark and single-color backgrounds.
- Next.js website, deployed on Vercel, with a page per service: asset forfeiture checks, property due diligence, verification of the parties, contracts and support through closing.
- A 7-step process that shows clients how the work is done, from the first consultation to follow-up.
- Conversion: consultation request form and direct contact via WhatsApp and email.
- Blog to rank on Google for topics the target client searches for.
- Legal compliance: personal data policy under Colombia's Law 1581 of 2012.
Outcome
A fast, professional site that the lawyer uses as his main channel to get clients.